“Retail 4.0 | 10 Guiding Principles for the Digital Age”, A conversation with Giuseppe Stigliano

Retail 4.0

Giuseppe Stigliano is an entrepreneurial manager with 15 years of international experience in Marketing and Communication services.

He serves since 2019 as CEO of Wunderman Thompson Italy, a global marketing and advertising agency with 200 offices all over the world. In his role, he has the privilege to guide a team of more than 200 talents in the relentless pursuit of business and creative solutions for Wunderman Thompson clients.

Prior to this role, he spent 6 years with the award-winning innovation company AKQA, co-founded two start-ups, and earned a Ph.D. degree in Marketing and Economics.

He also serves as an Adjunct Professor of ‘Retail Marketing Innovation’ at well-known universities and enjoys mentoring talented young entrepreneurs.

Retail 4.0 by Philip Kotler

Giuseppe Stigliano is a prolific and dynamic public speaker. He regularly gives talks for leading brands and events. The main topics he covers are digital transformation, customer experience, retail marketing and business innovation.

In 2018 he had the privilege to be a co-author with the internationally renowned marketing expert Philip Kotler of the business publication: “Retail 4.0 | 10 Guiding Principles for the Digital Age.”

Giuseppe Stigliano defines himself as an avid learner, passionate about innovation, and a networker by nature. He believes strongly that in a changing world, playing it safe is one of the riskiest things that companies can do.

Last year, I met him at a worldwide Marketing Conference, https://www.eworldmarketingsummit.com/, and I had the privilege of working with him on an interpretation assignment for my friend Raúl Amigo. He delivered a Master Class and he also was one of the outstanding speakers.

https://youtu.be/eopKJeTnZS0

The book they wrote together is THE GUIDE for all of us, passionate about marketing and global expansion, networking.

Here you can listen to our Italian famous Marketing Expert: https://youtu.be/_nE2urLpLvA

The 10 rules are carefully detailed in his book. The first one and the one he talks about in our conversation is:

Giuseppe Stigliano

Are you invisible? How do you communicate with your clients, your peers, your leads?

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